The small studio

For giant ambitions

White Widget has a collegial environment where highly skilled minds thrive. We are passionate about our craft, and value connection and communication, so much so that the majority of our 25+ expert team have relocated within a few kilometres of our physical headquarters.  As a closely-knit, well-oiled machine, we aim to be your dream team, in every sense of the word.  This is especially helpful because our clients need their data handling and key innovation projects be worked on with our trademark care and attention to detail. 

We’ve joked that because of the caliber of clients we’ve had, that we’re the secret agents of the software world. We like to think we’re a far cry from your everyday factory firms. We've rescued many lacklustre projects and turned them into diamonds, and built greenfield projects that have scaled to millions of users. We hope you’ll also feel that difference, when working with us.

Absolutely, we cater to clients from different timezones and have worked with clients from almost every continent (just not Antarctica - still working on that!)


At White Widget, we understand the importance of synchronization in our project workflow, regardless of geographical boundaries. Once a project kicks off, our team diligently works to identify and establish overlapping working hours that suit both our client and our team. This approach ensures that communication remains seamless and efficient collaboration is maintained throughout the duration of the project.

Jeffrey Zeldman, one of the forefathers of the modern web, said  "Content precedes design. Design in the absence of content is not design, it's decoration." It’s not just content - it’s also performance.

We don’t just build right away, we look at the architecture, the business constraints, the functionality we’re delivering, and we analyse whether the project is capable of hitting its goals, because we want to give our work every chance to achieve runaway success before we even begin.

We kick things off by setting specific, actionable goals— conversion rates, user retention metrics, and a performance budget. As we navigate through the development lifecycle, we keep a keen eye on these targets with real-time dashboards and iterative testing. This isn't just about hitting numbers; it's about creating a seamless, engaging user experience.

By the project’s close, our success is evident through robust user feedback and KPIs that reflect not just satisfaction, but delight in the solutions we’ve crafted.

We also care a lot about how well-loved, timeless and useable our solutions end up being. We create clean, maintainable software that remains virtually unchanged years after deployment.

At White Widget, we recognize the significance of intellectual property rights and their role in fostering innovation and creativity. As such, once a work-for-hire project is completed and all obligations are fulfilled, including full payment, the intellectual property typically transfers to you, the client. This ensures that you hold the reins to the work we've created together, empowering you to leverage it to its fullest potential.

We’re really not a typical outsourcing agency. We’re expert tech consultants, so we also have White Widget products that we’ve worked on for many years, that we license out, and these are amazing solutions that cut development time and let you achieve your goals with e-commerce, chat, and communities. For those, just talk to us.

At White Widget, we know that customized engagements are essential for fostering successful partnerships. To this end, we've devised a blended rate structure for our services, allowing us to tailor support that fits within each project’s budget.

We have three engagement models: time & materials, fixed fee, and monthly retainer. Through thoughtful discovery conversations and detailed project briefings, our expert team assesses and then advises on the model that best serves your specific objectives. This leads to the crafting of a bespoke proposal, which includes both a projected timeline and an estimated cost.

Our commitment is to deliver optimal solutions is tailored to the distinct demands of our partners. Whether your needs call for a broad range of services or a more nuanced approach, our aim is to perfectly meet your unique requirements.

Recognizing the unique challenges and needs of early-stage companies, we offer startups support that extends beyond mere technical services. We provide tailored solutions that are both scalable and strategic, crucial for companies at the start of their journey.


With a deep understanding of the volatile nature of running a startup, White Widget has a flexible time & materials setup that allows emerging companies to access high-quality services without straining their resources. Your scope is going to change constantly to find Product-Market-Fit, and we're prepared to handle that sprint to sprint.

Yes! We are well-equipped to meet the demands of B2B and enterprise software. We have a seasoned team of developers and strategists, and we offer bespoke software solutions tailored specifically for the complex workflows and scalability demands of enterprise apps.

We understand the need to create secure, and efficient applications that are designed to integrate seamlessly with your existing systems.

Our approach is thorough and consultative: we begin with a comprehensive analysis of your business requirements, followed by the development of a strategic plan that aligns with your company's goals.