Jeffrey Zeldman, one of the forefathers of the modern web, said "Content precedes design. Design in the absence of content is not design, it's decoration." It’s not just content - it’s also performance.
We don’t just build right away, we look at the architecture, the business constraints, the functionality we’re delivering, and we analyse whether the project is capable of hitting its goals, because we want to give our work every chance to achieve runaway success before we even begin.
We kick things off by setting specific, actionable goals— conversion rates, user retention metrics, and a performance budget. As we navigate through the development lifecycle, we keep a keen eye on these targets with real-time dashboards and iterative testing. This isn't just about hitting numbers; it's about creating a seamless, engaging user experience.
By the project’s close, our success is evident through robust user feedback and KPIs that reflect not just satisfaction, but delight in the solutions we’ve crafted.
We also care a lot about how well-loved, timeless and useable our solutions end up being. We create clean, maintainable software that remains virtually unchanged years after deployment.