Fashion Meets Function: Designing a Stylish Web Kiosk App for Louis Vuitton’s Sold-Out Bag Event

In partnership with design studio Fieldwork, we were tasked to deliver a microsite that would only be useable in-store at Louis Vuitton’s exclusive event. You can’t visit the site online, because it’s exactly what you would expect of a brand as secretive as Louis Vuitton - the event was invite-only and the website was only useable inside the store. The gist was you would tell the site about yourself by answering questions, and as a result of the quiz it would then suggest from its inventory the 3 most perfect bags for you.

Our microsite was all about that classy extra vibe, embodying Louis Vuitton's chic elegance. It did its thing quietly but left a lasting impression. This site was performant, fashionable and worked offline seamlessly.

The quiz format and pixel-perfect design turned heads, and the personalisation aspect helped make Louis Vuitton's bags irresistible. No surprise – they sold out like hotcakes, affirming the success of the one-time-only microsite's alignment with Louis Vuitton's exclusive brand image. Users enjoyed using the kiosk web app, and because the playful questions resulted in a “perfect match” bag, it reduced the friction of choice shoppers normally face. As a result, the exquisite and limited inventory of custom bags were sold out, marking the event as a huge success.