Strategic Technology Leadership

Technology decisions that create competitive advantages

We help you make the right technology choices the first time. From AI strategy to digital transformation, get expert guidance that aligns technology investments with business objectives.

White Widget provides technology strategy that creates lasting business advantages—we don't just recommend the latest trends, we architect technology foundations that compound over time.

Our consulting has helped startups make smart technology choices that enabled rapid scaling without expensive rewrites, guided enterprises through digital transformations that reduced operational costs by millions while improving capabilities, and supported fast-growing companies in making strategic infrastructure decisions that prevented costly technical debt. We turn technology decisions into competitive moats.

Technology Strategy & Digital Transformation Consulting
Strategic technology planning that actually moves your business forward.
Your team keeps talking about "going digital" but nobody knows what that actually means for your business. You've attended webinars about cloud migration and automation, but you're still not sure which problems to solve first. Meanwhile, your current systems are holding you back from the growth you want. We help you figure out which technology changes will actually make a difference, then create realistic plans to get there. No buzzwords, no unnecessary complexity—just clear direction on what to do next.
How we get it done:
Technology assessment focused on your actual business goals
Step-by-step roadmap with priorities that make sense
Cloud migration planning for GCP and AWS
Team training recommendations for smooth transitions
Progress tracking so you know what's working
AI Strategy Consulting Services
AI implementation planning that goes beyond the hype to create real business value.
Everyone's asking if you have an AI strategy, but you're not sure where to start. You've played with ChatGPT and seen some impressive demos, but you can't figure out how AI would actually help your customers or your team get work done faster. We help you identify the specific ways AI can improve your business, then create practical implementation plans. No endless pilots or proof-of-concepts—just clear paths to AI that actually works for you.
How we get it done:
AI opportunity assessment for your specific industry and business model
Implementation roadmap with realistic timelines
Data preparation and infrastructure planning
Team training and capability building
Technology selection and vendor evaluation
Software Architecture Design & Technology Roadmapping
Technical planning that prevents expensive rebuilds and supports your growth.
Your current software works fine now, but you're worried about what happens when you have 10x more customers. Your developers keep talking about "technical debt" and "scalability," but you're not sure if you need to worry yet. We help you understand what your technology can and can't handle, then plan upgrades that keep you growing without breaking the bank. Think of it as a health check for your software, with a clear plan for staying healthy as you scale.
How we get it done:
Current system assessment and scalability planning
Architecture design for sustainable growth
Technology roadmap with clear milestones
Database optimization and performance planning
Integration strategy for connecting your systems
Technical Due Diligence & Technology Assessment Services
Technology evaluation for investments, acquisitions, and strategic decisions.
You're considering a major investment or acquisition, but you need to understand what you're really buying. The target company says their technology is "cutting-edge" and "highly scalable," but you need someone to look under the hood and tell you what that actually means. We evaluate technology platforms from a business perspective, not just a technical one. You'll get a clear picture of what works, what doesn't, and what it would cost to fix any problems we find.
How we get it done:
Comprehensive technology and code review
Scalability and performance assessment
Security audit and risk evaluation
Technical debt analysis with remediation costs
Team and knowledge transfer evaluation
Startup Technology Consulting Services
Technology guidance that helps startups build smart and move fast.
You're building something new, but every technology decision feels like a gamble. Should you use React or Vue? How do you choose between different databases? Your developers have opinions, but you need someone to help you make decisions that won't bite you later. We help startups make smart technology choices without overthinking or overspending. You'll get practical guidance on building something that works now and scales later, without burning through your runway on fancy infrastructure you don't need yet.
How we get it done:
Technology stack recommendations for your specific situation
MVP planning that validates your core assumptions
Team building and hiring strategy
Scalability planning that grows with your success
Technical roadmap aligned with your business milestones
CTO Advisory Services & Team Augmentation
Fractional CTO guidance and strategic team building for growing companies.
Your technology needs are growing faster than your team, but you're not ready for a full-time CTO yet. Technical decisions are piling up, your developers need direction, and you're fielding questions about technology strategy that you can't answer confidently. Our CTO advisory services give you senior technical leadership when you need it, without the full-time commitment. We help guide technical strategy, build great development teams, and communicate with investors and board members about technology.
How we get it done:
Fractional CTO services with regular strategic guidance
Technology team building and organizational structure
Technical hiring and candidate evaluation
Engineering best practices and culture development
Investor and board communication for technical matters
Process Automation Strategy & Innovation Consulting
Strategic automation planning that eliminates manual work and speeds up operations.
Your team spends too much time on repetitive tasks that a computer could handle. Manual processes are slowing you down, creating errors, and preventing you from focusing on work that actually grows the business. You know automation could help, but you're not sure where to start. We help you identify which processes to automate first and create implementation plans that actually stick. The goal is to free up your team's time for more valuable work while making operations more reliable and efficient.
How we get it done:
Process analysis to identify automation opportunities
Automation roadmap with clear priorities and timelines
Technology selection for workflow automation
Implementation planning and change management
Success measurement and continuous improvement

Fashion
Stylish web app to find your perfect bag, for the launch of an artisanal collection
E-commerce
Custom iOS + Android app for PrestaShop stores. Fully-featured. Fully customizable.
Music and Entertainment
Chart-topping app for the legendary Bob Dylan
No.1 in 19 countries
App Store, Music category at launch
Gaming
Bubble Jam for world’s #1 provider of TV games. Deployed in over 9M smart and airplane TVs.
Transport and Logistics / Communications
Chat and helpdesk in one app. Platform that connects thousands of drivers.
Tens of thousands
of drivers
Hundreds of thousands
tickets closed

View Case Study

Make technology decisions with confidence

Technology choices are expensive to change, but most businesses make them without enough expertise. We provide strategic guidance so you invest in the right technology foundation and avoid costly mistakes that slow growth.

Assess

Comprehensive evaluation of current technology, business objectives, and market position. We understand your constraints and opportunities before making recommendations.

Strategize

Develop technology roadmaps aligned with business goals. Every recommendation includes clear rationale, implementation timelines, and expected business impact.

Plan

Detailed implementation planning with resource requirements, risk mitigation, and success metrics. We provide practical guidance for executing technology strategy effectively.

Guide

Ongoing advisory support during implementation. We help you navigate challenges, optimize decisions, and ensure technology investments deliver expected business value.

TOGAF enterprise architecture framework methodology
Risk assessment aligned with NIST Cybersecurity Framework
Vendor evaluation using ISO/IEC 27001 criteria
ITIL 4 service management best practices integration
Technology roadmaps with regulatory impact analysis
Decision documentation following RACI methodology

“
We are very happy with White Widget's performance. They developed a great app, and the project was completed ahead of time. We went through a few iterations with White Widget, and they were very accommodating in implementing those changes. They are at the top end of mobile development.
Brett Darby
Omtrak Siteworks

“
I was impressed by White Widget's ability to iterate and problem solve on the go. They offer solutions instead of just waiting for directives.
Andrew, Lead Developer
e-Commerce Solutions Developer

“
“There was a time when our site traffic exploded by about 10,000 percent, and White Widget managed to keep the site up.”
Senior Campaign Strategist
Political Campaign Website

“
They always wanted to find the best solution. We didn't have a lot of experience in Android app development, and we wanted a partner to offer their input. White Widget was very good at providing advice on best practices on how to build an Android app.
Senior Developer
Software Solutions Developer

“
White Widget were consultants, not just web developers. They would advise us on best practices, and how to proceed with each step of the project.
Digital Consultant
Political Campaign

“
White Widget... were very helpful. They were empowering us to be demanding customers. They were very informative as to the technologies they wanted to deploy. They were very transparent about timing and about what needed to get done. It was very professional.
Senior Campaign Strategist
Political Campaign Website

“
The most important result is that our clients are very happy with the app. Most of our customers have to go through two or three days training, which is a lot of cost for them. With this app, they just pick it up and start using it. It's a very intuitive app, so they were very happy with it.
Brian
TryBooking Australia

How do you help businesses choose the right technology stack for their needs?
Technology selection includes business requirement analysis, scalability planning, team skill assessment, budget considerations, and long-term maintenance evaluation. We provide objective criteria and recommendations based on specific needs.
What's your approach to evaluating existing technology architecture and systems?
Architecture evaluation includes performance analysis, scalability assessment, maintainability review, security evaluation, and alignment with business objectives. We identify improvement opportunities and implementation priorities.
How do you help teams improve their development processes and productivity?
Process improvement includes development workflow analysis, tool evaluation, team collaboration optimization, quality assurance enhancement, and delivery pipeline improvements. Changes focus on sustainable productivity gains.
What's included in digital transformation strategy and planning?
Digital transformation includes technology modernization roadmaps, process automation opportunities, data strategy development, and organizational change management. We focus on business value creation, not just technology adoption.
How do you ensure consulting recommendations are practical and implementable?
Practical recommendations include resource requirement analysis, risk assessment, phased implementation planning, and consideration of organizational constraints. We focus on achievable improvements with clear business value.
Can you provide guidance for both technical and non-technical stakeholders?
Yes, we communicate technical concepts clearly to business stakeholders while providing detailed technical guidance to development teams. Consulting includes alignment between business objectives and technical implementation.
How do you help startups build scalable technology foundations?
Startup consulting includes technology stack selection, architecture planning, team building guidance, and investor-ready technology strategy. We help startups make smart technology choices that support growth.
What's your approach to AI strategy and implementation planning?
AI strategy includes opportunity assessment, ROI analysis, implementation roadmapping, and governance framework development. We focus on practical AI applications that solve real business problems.

Strategize Smart. Implement Right. Scale Confidently.

We’ll assess where you are, craft the right strategy, and guide your team through execution.

Technology decisions that create competitive advantages

Partner with us

Technology Consulting Services

Technology Strategy & Digital Transformation Consulting

AI Strategy Consulting Services

Software Architecture Design & Technology Roadmapping

Technical Due Diligence & Technology Assessment Services

Startup Technology Consulting Services

CTO Advisory Services & Team Augmentation

Process Automation Strategy & Innovation Consulting

Use Cases & Solutions

Make technology decisions with confidence