Enterprise UX Services

Million-User Apps Start With Performance-Obsessed Design

We set conversion goals before color palettes, then engineer the UX to deliver them. From AI interfaces to complex animations, one team ships your complete vision.

White Widget blends thoughtful design with real-world execution—we don't just ship pretty screens, we ship experiences that perform.

Our UX work has helped early-stage teams stand out in investor pitches, enabled teams to validate ideas fast, and supported global companies in rolling out user-friendly tools across complex, high-stakes environments. We talk to real users to get to the heart of the problem we need to solve.

AI Product Design & UX
User experience design for AI-powered products and intelligent applications.
AI features often feel like black boxes—users don't understand what's happening or why they should trust them. We design AI experiences that feel transparent and helpful, not mysterious. Whether it's a chatbot that solves problems or recommendations users trust, we make AI work for real people.
How we get it done:
AI feature design and intelligent interaction planning
Conversational interface design and chatbot user experience
Voice interface design and audio experience development
AI transparency design and user trust optimization
Predictive UI patterns and adaptive interface architecture
UX Strategy & Product Discovery
Research-driven design strategy that aligns user needs with business objectives.
Most teams build on assumptions, not evidence. We help you understand what users actually need through research that uncovers real behavior. You'll get the confidence to make design decisions that improve both user satisfaction and business results.
How we get it done:
Strategic workshops and stakeholder alignment sessions
User research, personas, and journey mapping
Content strategy and UX writing across all touchpoints
Usability testing and heuristic evaluation
Feature prioritization and design system planning
Enterprise Software Design
UX/UI design for complex enterprise applications and B2B SaaS products.
Enterprise software has a reputation for being painful, but it can be delightful. Your people shouldn't need manuals or training to get value! We take complex workflows and make them effortless, so users want to use your software instead of avoiding it.
How we get it done:
Enterprise user research and workflow analysis
Information architecture and interaction design
Dashboard design and data visualization
Multi-tenant and white-label design systems
Enterprise accessibility and compliance considerations
Mobile Application Design
Native iOS and Android design that follows platform conventions and business requirements.
Your mobile app is competing with apps that have teams of hundreds and budgets in the millions. We design delightful mobile experiences that feel native to each platform and keep users engaged, without the massive budget of Big Tech.
How we get it done:
Platform-specific design system development
User flow optimization and conversion design
Micro-interaction design and motion system development
App store optimization and onboarding design
Cross-platform consistency and performance considerations
Design Systems & Implementation
Scalable design systems that maintain consistency across products and teams.
Your design team is drowning in one-off requests and your developers are constantly asking "what color is this supposed to be?" Meanwhile, your product feels like it was designed by five different people. We build design systems that actually get used, so your team can move fast without breaking your visual consistency.
How we get it done:
Design audit and component inventory
Token-based design system architecture
Typography and visual system development
Component library development and documentation
Team training and adoption support

Fashion
Stylish web app to find your perfect bag, for the launch of an artisanal collection
Events
Ticket scanning app for Australia’s favorite event booking system. Used for up to 20K+ weekly events.
Education and Public Sector
Financial equity tracker for 10,000+ employees of the Philippines’ largest university network
Gaming
Bubble Jam for world’s #1 provider of TV games. Deployed in over 9M smart and airplane TVs.
Healthcare
A self-assessment web app that was created in the wake of the COVID-19 pandemic
Financial Services
All-in-one financial platform for modern enterprises. Invoicing, payments, reconciliation, reporting, and account management.
Healthcare
The management of tests conducted in various barangay/private corporation testing facilities

View Case Study

Design UX that feels alive, not just functional

Most teams settle for "good enough" interfaces. We reveal hidden potential and design experiences that feel responsive, intelligent, and surprisingly delightful. Our design process translates business goals into intuitive, elegant experiences.

Great UX/UI design lives at the intersection of art and science. Our battle-tested design process has been refined through years of shipping successful products. We analyze user requirements, research competition extensively, and conduct structured data analysis. With tremendous patience, cultural sensitivity, and considerable caffeine, we create interfaces that impress stakeholders, delight users, AND accelerate development for engineers.

Discover

We start by understanding the problem, not just the brief. Through user research, personas, and journey mapping, we uncover insights that ground design in real user needs—so we're solving actual problems, not imaginary ones.

Design

From low-fidelity wireframes to high-fidelity prototypes, we design interfaces that are clear, intentional, and built to convert. Every interaction and motion detail is crafted to create smooth, usable experiences—not just visually impressive ones.

Prepare for Dev

We don't throw designs over the wall. We deliver dev-ready files with design tokens, detailed specs, and clean Figma handoffs—plus hands-on design QA to ensure what ships matches what was designed.

Refine

Launch isn't the finish line. We track real user behavior, run usability tests, and iterate based on data—refining quickly to turn good UI into exceptional product experiences that drive business results.

WCAG 2.2 AA compliance baked into process
Design QA checklist across browsers & devices.
Follows ISO 9241-210:2010 principles for human-centered design.
99th-percentile Lighthouse scores
GDPR/CCPA awareness in flows
Secure authentication UX

Research & Collaboration: Miro · Maze / UserTesting · Lookback · Browserstack
Design & Prototyping: Figma · Sketch · Excalidraw · Framer · Principle · After Effects
Component / Handoff: Storybook · Zeroheight · Zeplin · Tokens Studio
Front-End Alignment: React / Next.js · Kotlin / Swift · Vue
Perf / Analytics: Lighthouse · GA 4 · Datadog RUM · Mixpanel · Segment

“
We are very happy with White Widget's performance. They developed a great app, and the project was completed ahead of time. We went through a few iterations with White Widget, and they were very accommodating in implementing those changes. They are at the top end of mobile development.
Brett Darby
Omtrak Siteworks

“
I was impressed by White Widget's ability to iterate and problem solve on the go. They offer solutions instead of just waiting for directives.
Andrew, Lead Developer
e-Commerce Solutions Developer

“
“I've been impressed with the depth of White Widget's technical understanding. While they have excellent UI/UX design practices, they also have a technical depth that I wouldn't necessarily expect from a design house. ”
Michael Wasielewski
Founder of Generative Security

“
They always wanted to find the best solution. We didn't have a lot of experience in Android app development, and we wanted a partner to offer their input. White Widget was very good at providing advice on best practices on how to build an Android app.
Senior Developer
Software Solutions Developer

“
The most important result is that our clients are very happy with the app. Most of our customers have to go through two or three days training, which is a lot of cost for them. With this app, they just pick it up and start using it. It's a very intuitive app, so they were very happy with it.
Brian
TryBooking Australia

“
”The team at White Widget have been an exceptional resource for development and we are continuing to explore opportunities to work with their team into the future on other projects."
Rob Gallagher
Hema Maps

Featured in publications such as The Guardian, Rolling Stones, and Billboard

2025 Indigo Design Awards (Web Design - Gold Winner)
2025 Awwwards Nominee
Webby Awards Nominee

How do you balance user needs with business objectives in design decisions?
We start by understanding both user goals and business metrics, then design experiences that serve both. Great UX drives business results—increased conversions, reduced support costs, higher engagement. We measure success by both user satisfaction and business impact.
What's your approach to designing complex enterprise software that users actually want to use?
Enterprise UX requires understanding power users and complex workflows. We focus on reducing cognitive load for frequent tasks while maintaining access to advanced functionality. The result is software that increases productivity rather than fighting it.
How do you ensure designs work across different devices and screen sizes?
We use mobile-first design principles with responsive layouts that adapt to any screen size. Our designs maintain functionality and visual hierarchy across phones, tablets, and desktop computers, ensuring consistent experiences everywhere.
What's included in your design system development and how does it help organizations?
Design systems include reusable components, design tokens, documentation, and governance processes. They enable consistent design at scale, reduce development time, and ensure brand coherence across all products and platforms.
How do you design AI interfaces that users trust and understand?
AI interfaces require transparency and clear feedback. We design interfaces that explain AI decisions in human terms, provide confidence indicators, and include easy ways for users to provide feedback and maintain control over AI actions.
What's your process for testing and validating design decisions?
We use a combination of user interviews, usability testing, A/B testing, and analytics analysis. Testing happens throughout the design process, not just at the end, ensuring designs are validated with real users before development.
How do you handle accessibility requirements in design?
Accessibility is built into our design process from the start. We follow WCAG guidelines, test with assistive technologies, and ensure designs work for users with diverse abilities and needs.
What deliverables do you provide to development teams?
We provide comprehensive design systems, detailed specifications, interactive prototypes, and ongoing design QA. Everything developers need to implement designs accurately and efficiently.

Design Smarter. Ship Faster. Scale with Confidence.

Start with a chat. We’ll help you build a design system, modernize your UX, and deliver functional prototypes.

Million-User Apps Start With Performance-Obsessed Design

Partner with Us

UX/UI Design Solutions

AI Product Design & UX

UX Strategy & Product Discovery

Enterprise Software Design

Mobile Application Design

Design Systems & Implementation

Use Cases & Solutions

Design UX that feels alive, not just functional