Enterprise UX Services
Million-User Apps Start With Performance-Obsessed Design
We set conversion goals before color palettes, then engineer the UX to deliver them. From AI interfaces to complex animations, one team ships your complete vision.1
Partner with UsWhite Widget blends thoughtful design with real-world execution—we don't just ship pretty screens, we ship experiences that perform.
Our UX work has helped early-stage teams stand out in investor pitches, enabled teams to validate ideas fast, and supported global companies in rolling out user-friendly tools across complex, high-stakes environments. We talk to real users to get to the heart of the problem we need to solve.
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UX/UI Design Solutions
User experience design for AI-powered products and intelligent applications.AI features often feel like black boxes—users don't understand what's happening or why they should trust them. We design AI experiences that feel transparent and helpful, not mysterious. Whether it's a chatbot that solves problems or recommendations users trust, we make AI work for real people.
How we get it done:
- AI feature design and intelligent interaction planning
- Conversational interface design and chatbot user experience
- Voice interface design and audio experience development
- AI transparency design and user trust optimization
- Predictive UI patterns and adaptive interface architecture
Research-driven design strategy that aligns user needs with business objectives.Most teams build on assumptions, not evidence. We help you understand what users actually need through research that uncovers real behavior. You'll get the confidence to make design decisions that improve both user satisfaction and business results.
How we get it done:
- Strategic workshops and stakeholder alignment sessions
- User research, personas, and journey mapping
- Content strategy and UX writing across all touchpoints
- Usability testing and heuristic evaluation
- Feature prioritization and design system planning
UX/UI design for complex enterprise applications and B2B SaaS products.Enterprise software has a reputation for being painful, but it can be delightful. Your people shouldn't need manuals or training to get value! We take complex workflows and make them effortless, so users want to use your software instead of avoiding it.
How we get it done:
- Enterprise user research and workflow analysis
- Information architecture and interaction design
- Dashboard design and data visualization
- Multi-tenant and white-label design systems
- Enterprise accessibility and compliance considerations
Native iOS and Android design that follows platform conventions and business requirements.Your mobile app is competing with apps that have teams of hundreds and budgets in the millions. We design delightful mobile experiences that feel native to each platform and keep users engaged, without the massive budget of Big Tech.
How we get it done:
- Platform-specific design system development
- User flow optimization and conversion design
- Micro-interaction design and motion system development
- App store optimization and onboarding design
- Cross-platform consistency and performance considerations
Scalable design systems that maintain consistency across products and teams.Your design team is drowning in one-off requests and your developers are constantly asking "what color is this supposed to be?" Meanwhile, your product feels like it was designed by five different people. We build design systems that actually get used, so your team can move fast without breaking your visual consistency.
How we get it done:
- Design audit and component inventory
- Token-based design system architecture
- Typography and visual system development
- Component library development and documentation
- Team training and adoption support
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Use Cases & Solutions
Gaming
Bubble Jam for world’s #1 provider of TV games.
Deployed in over 9M smart and airplane TVs.
View Case Study
Design UX that feels alive, not just functional
Most teams settle for "good enough" interfaces. We reveal hidden potential and design experiences that feel responsive, intelligent, and surprisingly delightful. Our design process translates business goals into intuitive, elegant experiences.
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Our Design ProcessDiscover
Design
Prepare for Dev
Refine
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Designing Enterprise UX with StandardsWCAG 2.2 AA compliance baked into process
Design QA checklist across browsers & devices.
Follows ISO 9241-210:2010 principles for human-centered design.
99th-percentile Lighthouse scores
GDPR/CCPA awareness in flows
Secure authentication UX
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Design Tools of the TradeResearch & Collaboration
Miro · Maze / UserTesting · Lookback · Browserstack
Design & Prototyping
Figma · Sketch · Excalidraw · Framer · Principle · After Effects
Component / Handoff
Storybook · Zeroheight · Zeplin · Tokens Studio
Front-End Alignment
React / Next.js · Kotlin / Swift · Vue
Perf / Analytics
Lighthouse · GA 4 · Datadog RUM · Mixpanel · Segment
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Testimonials & recognition“We are very happy with White Widget's performance. They developed a great app, and the project was completed ahead of time. We went through a few iterations with White Widget, and they were very accommodating in implementing those changes. They are at the top end of mobile development.
Brett DarbyOmtrak Siteworks
“I was impressed by White Widget's ability to iterate and problem solve on the go. They offer solutions instead of just waiting for directives.
Andrew, Lead Developere-Commerce Solutions Developer
““I've been impressed with the depth of White Widget's technical understanding. While they have excellent UI/UX design practices, they also have a technical depth that I wouldn't necessarily expect from a design house. ”
Michael WasielewskiFounder of Generative Security
“They always wanted to find the best solution. We didn't have a lot of experience in Android app development, and we wanted a partner to offer their input. White Widget was very good at providing advice on best practices on how to build an Android app.
Senior DeveloperSoftware Solutions Developer
“The most important result is that our clients are very happy with the app. Most of our customers have to go through two or three days training, which is a lot of cost for them. With this app, they just pick it up and start using it. It's a very intuitive app, so they were very happy with it.
BrianTryBooking Australia
“”The team at White Widget have been an exceptional resource for development and we are continuing to explore opportunities to work with their team into the future on other projects."
Rob GallagherHema Maps
Featured in publications such as The Guardian, Rolling Stones, and Billboard
- 2025 Indigo Design Awards (Web Design - Gold Winner)
- 2025 Awwwards Nominee
- Webby Awards Nominee
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Frequently Asked QuestionsHow do you balance user needs with business objectives in design decisions?
We start by understanding both user goals and business metrics, then design experiences that serve both. Great UX drives business results—increased conversions, reduced support costs, higher engagement. We measure success by both user satisfaction and business impact.
What's your approach to designing complex enterprise software that users actually want to use?
Enterprise UX requires understanding power users and complex workflows. We focus on reducing cognitive load for frequent tasks while maintaining access to advanced functionality. The result is software that increases productivity rather than fighting it.
How do you ensure designs work across different devices and screen sizes?
We use mobile-first design principles with responsive layouts that adapt to any screen size. Our designs maintain functionality and visual hierarchy across phones, tablets, and desktop computers, ensuring consistent experiences everywhere.
What's included in your design system development and how does it help organizations?
Design systems include reusable components, design tokens, documentation, and governance processes. They enable consistent design at scale, reduce development time, and ensure brand coherence across all products and platforms.
How do you design AI interfaces that users trust and understand?
AI interfaces require transparency and clear feedback. We design interfaces that explain AI decisions in human terms, provide confidence indicators, and include easy ways for users to provide feedback and maintain control over AI actions.
What's your process for testing and validating design decisions?
We use a combination of user interviews, usability testing, A/B testing, and analytics analysis. Testing happens throughout the design process, not just at the end, ensuring designs are validated with real users before development.
How do you handle accessibility requirements in design?
Accessibility is built into our design process from the start. We follow WCAG guidelines, test with assistive technologies, and ensure designs work for users with diverse abilities and needs.
What deliverables do you provide to development teams?
We provide comprehensive design systems, detailed specifications, interactive prototypes, and ongoing design QA. Everything developers need to implement designs accurately and efficiently.
Case Study•
Solving Navigation and Asset Tracking Challenges in Remote Australia — in partnership with Hema Maps
Built with Hema Maps, this rugged Android app powers navigation and asset tracking across remote Australia—even offline. Designed by White Widget.
News•