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We believe the core of every successful product or service is a remarkable user experience. We start every project by designing an intuitive user journey that’s rooted in deep user and industry research.

Our full-stack engineers and designers work as a single unit to build exceptional software and user experiences. Every project is built with scalability, performance, reusability, and clean code in mind.

AI is changing the way we live, work, and use software. That’s why we have a dedicated AI and data science team. From predictive analytics to natural language processing, we integrate robust, cutting-edge AI models into your apps and services with accuracy, speed, and value in mind.

Our approach is to deploy using containers and close-to-metal servers, enabling you to scale to millions of users. We strike a fine balance, often reducing cloud costs while finding ways to improve performance. Working closely with our client-partners, our projects have historically delivered above 99.9% uptime.

From start to finish, we integrate tight security processes and standards. We architect systems to have monitoring and guardrails to detect vulnerabilities and avoid breaches.

Louis Vuitton

Sony Music

Emma

Grab

Popmarket

Angkas

Providence

Omtrack

Columbia Records

Playworks

Bob Dylan

Newristics

Rappler

Milk & Honey

Hema Maps

UPPFI

British School Manila

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Building tomorrow's tech, today

Capabilities

Projects

Clients Say

Our difference

Frequently Asked Questions

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Services we provide

Fleet ops, real-time tracking, mapping, and supply chain optimization

Chat platforms, AI-driven customer service, and end-to-end encryption

B2B payment solutions, KYC, fraud prevention, and financial tracking

Websites, content personalization, SEO, and AI-powered newsrooms

E-commerce apps, omnichannel engagement, and inventory management

Content recommendation, ticketing, and immersive experiences

Predictive analytics, AI drug discovery, and remote patient monitoring

Personalized gaming, AI, mobile game development, and gamification

Industries we serve

We build worlds. Join ours! Applicants welcome.

Getting to know us and what we stand for

When you work with us, all code is 100% yours and yours alone. We meticulously document all source code and designs for long-term maintainability.

The IP is all yours

When you engage us, we know you’re entrusting us with your business. So we treat your confidential information with extreme care and apply tight security measures.

Tight on confidentiality

The vast majority of our business comes from multiyear engagements and repeat clients who know we’d deliver for them time and time again.

Trust is golden

We have been building exceptional software for over a decade and have deep expertise across industries. We use that expertise to build best-in-class products that put you ahead of the competition.

Proven track record

We match the team size to your unique needs. We can allocate a larger team during intensive product development then scale as you need.

Scale up or down

When our team members are working on your project, they’re 100% on deck. We don’t juggle projects or context switch — we give your project’s goals the care and attention they deserve.

Fully dedicated team

We design, build, and ship exceptional software and AI
solutions for innovation-driven companies worldwide.

White Widget | Custom Software Development

Award-winning software design and engineering agency. Our expertise: Web and Mobile App Development, AI, Data Science, UI/UX Design, DevOps, and Cybersecurity.

All the design and tech expertise you need. 
From initial sketch to launch to scale.

Whether you're looking to build a brand new app or take existing software to the next level, we can take you further than you've ever been before.   
Since 2010, we’ve been working with ambitious clients, from venture-backed startups to Global 500 companies, to build exceptional tech that delivers results — apps that millions of users rely on everyday and have topped the charts.

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https://player.vimeo.com/progressive_redirect/playback/893658782/rendition/720p/file.mp4?loc=external&signature=d5e8538858b0043aa9318a1bc7bc118baa9020224640b5f45331bcd7270000d3

app downloads and counting

5 Million

at launch in the App Store & Play Store for Transport apps in the Philippines

We built a state-of-the-art platform for the Philippines’ leading motorcycle ride hailing company. Beautiful, efficient iOS and Android apps. Scalable cloud infrastructure that can support several thousands of bookings per hour. Advanced algorithms for an optimal driver and rider matching. Real-time analytics and monitoring. Machine learning for predicting estimated time of arrival. Everything they wished for and more.

during Black Friday campaign

Record Sales

Emma, a wildly successful international mattress brand, was already ahead of the pack in Europe. However, the US was still a competitive arena, so they wanted to make a big splash with their online Black Friday campaign. They entrusted White Widget to rebuild their Shopify website with a dreamily comfortable look, while working within the bounds of their brand’s visual identity.

The site had to be clean, simple, performant, and had to be built in record time. Not to mention we had to outdo the competition; all our competitor sites were selling sheer bed quality and even a sporty fitness aspect, but Emma’s main unique proposition was that it represented the highest value of all: better sleep. Because of that, the site had to both show the bed as a beautiful addition to the home, but also really define the virtues of the mattress’ superior technology.

Our design brought Emma’s products front and center, overcoming the

of drivers

Tens of thousands

tickets closed

Hundreds of thousands

One of the biggest challenges in the ride hailing space is that operators like Grab want to create their own vibrant online community, while still being able to turn chat messages into actionable issues. That gap in helpdesk management caused thousands of hours of wasted time for moderators, and countless uncaught pain points from drivers - and normal chat apps could not deliver a solution. That’s the problem we looked at solving when working with the innovative team at Grab.

Grab is Southeast Asia’s largest tech startup, with a market capitalization of $10 billion as of 2022. When they needed to transform their internal communications, they tapped White Widget to create a new type of platform that would help them build camaraderie between their drivers while enabling their moderators to still manage their fleets.

Making Grab its own chat platform


While there’s certainly competition in the consumer fintech space, forward-thinking group Filinvest, represented by their startup arm f(dev), sought to embrace B2B payment fulfilment. They partnered with White Widget to build the best-in-class modern payments fulfilment platform for enterprise companies. Instead of launching publicly outright, it was designed so that their internal businesses would be the first to utilise the solution, so they were their own first customer. This was a feat that only a company like theirs, with its portfolio of holdings across multiple industries, could muster.

Featuring elegant UX and branding, integration that could handle a bevy of payment methods, and advanced invoice and company team management, Fastwire was built to schedule in less than 8 months. It featured the ability to set up invoice templates with customised templates, work with banks and credit cards, and manage access privileges and sign-off workflows for the teams. It also had a lot of features unique to the B2B space: handling the importing of invoices in bulk, audit logs for team member activities on the platform and an enterprise-ready security-first web application architecture.

Fastwire

App Store, Music category at launch

No.1 in 19 countries

The Webby Awards

Clio Awards

It’s not every day that we are asked to develop the official app for a powerhouse music legend like Bob Dylan. Every single line of code we wrote had a layer of tension baked in, as this was the first software ever written solely for this artist. For the uninitiated, Bob Dylan has won over eight Grammy awards and the Nobel Prize for Literature, and was notoriously analog in his choice of mediums, until now.

Working in partnership with the fantastic multimedia team at rGenerator, White Widget’s team developed an interactive app that reached No. 1 in the App Store in 19 countries, that was featured in USA Today, Billboard and The Guardian’s list of Best Apps. Winning awards like the Clio, and nominated for a Webby, it was truly groundbreaking in the digital music world, as it was one of the first apps that leveraged AI based on what tracks were recognised in the user’s iTunes music library.

TryBooking is an online event ticketing and registration platform that was developed by an Australian company of the same name. The platform allows event organizers to easily create and manage their events, sell tickets online, and track attendance. TryBooking was founded in 2007 and has since grown to become one of the leading event ticketing platforms in Australia and the UK, with a user base of over 30,000 organizations.

From a website development perspective, TryBooking's website is designed to be user-friendly and intuitive, with a clean and modern interface that makes it easy for event organizers to navigate and find the information they need. The site is also optimized for mobile devices, ensuring that users can access the platform and manage their events from anywhere. Additionally, TryBooking has invested in advanced security features to protect both event organizers and ticket buyers, such as SSL encryption and fraud detection systems.